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Building Your E-Newsletter

You’ve Written Great Copy, Now Learn How to Package It All Together

Article Sections:

Writing the Subject Line

The most important aspect of writing your newsletter is choosing the right subject line. Studies have shown that the single most important factor influencing whether or not readers will even open your email is the subject line. Choose something that defines clearly the purpose and goal of your email and that will connect with readers on an emotional level. “School Board Rally Next Week” will always be more compelling than a generic “Spring Newsletter.”

Organizing Your E-Newsletter

To organize your e-newsletter – and streamline the editorial process – divide it into sections, much as the front page of a newspaper is divided into news features that showcase content from various sections of the paper.

These features should appear consistently with each e-newsletter; that way, you won't have to scramble issue to issue, reinventing the wheel. You'll have a “template” set up, already designed and topped with section headers that will alert readers to what each feature is about.

If your Association has a website, the main features of your e-newsletter might consist of a headline, teaser and link to related online content. (See “Writing for Your Website or E-Newsletter".)

Sound too easy? Templates will not only reduce your workload – they'll also enhance the readability of your newsletter, and readers will welcome the consistent format.

Tutorials & Templates

Here are some easy how-to’s and step-by-step tutorials on how to create an awesome newsletter.

  • Campaign Monitor– A full gallery of beautifully and professionally designed e-mail templates.
  • eHow– A comprehensive tutorial on assembling your e-newsletter – with every consideration in mind.
  • Smilebox– This free application allows you to use photos for newsletters, events, invitations, etc. Create seasonal and topical themes every time you send a communication.
  • Templates Box